About FITPup

Fitness-focused dog care in Jupiter

FITPup is a pet care business in Jupiter, at 12668 150th Ct N, built around the physical and mental fitness of dogs. Its services include personalized dog training programs designed to improve behavior, obedience and skills and tailored to each dog, alongside daycare and overnight boarding, grooming, canine socialization through group activities, health and nutrition guidance, veterinarian-backed care and pet transportation in its own van.

The people

FITPup was co-founded in November 2021 by Michael Martin and Tatiana Alvarez. Michael's work in dog care spans over 19 years in Palm Beach County, including training, boarding, walking and pet sitting, and he once created a top-rated pet spa on Palm Beach Island. Tatiana graduated from veterinary school in Colombia and focuses on dog health and nutrition. The wider team includes veterinarians trained in Colombia. The site cites 700+ pets served and 25+ combined years.

What to ask

Ask how the personalized training programs are structured, whether training can be combined with daycare or boarding stays, what methods the trainers use, and what training costs.