About Ices Honor

Ice's Honor works from a Raleigh address and is run by a Marine veteran the site names as Lyndon. The business is named for his Husky, Ice, a service dog who died in January 2025 after fourteen years, and the site is explicit that the company exists as a tribute: "Ice's Honor LLC is an ode to a soulmate, a duty to a best friend, and an honoring to a legacy of a four legged life well-lived."

The training services and what they cost

Unusually, everything is priced on the page. New Puppy Training is $100 and is aimed at puppies from seven to twenty weeks, where the business says it will "install the foundation of reward systems and expectations in the home." Basic Obedience Training is $120, for dogs six months or older "that want to learn basic obedience and/or prepare for the AKC Canine Good Citizen test." Behavior Modification is $150, "for all dogs who have got a late start or never started at all with their manners and obedience," working by "desensitizing and counterconditioning the problem behaviors." Emotional Support Animal Training is $125, Therapy Dog Training $130 and Service Dog Training $175.

The product side

A small shop sits alongside the training – freeze-dried beef liver treats, an enzymatic cleaner and a hip-and-joint supplement – and the business states that a dollar from each bag of treats "helps train a service dog for a veteran."