Mission & Approach

Sally's Mission, founded and run by head trainer Aubrey Jeffrey, states its mission is "to provide accessible, affordable dog training that empowers owners and transforms the lives of reactive or aggressive dogs," rehabilitating "challenging behaviors through compassionate, science-based methods." Aubrey positions herself as an animal behaviorist who "specializes in understanding the root causes of a behavior problem through scientific principles," using "behavior modification techniques like desensitization, counterconditioning, and environmental management," and collaborating with veterinarians on cases needing medical intervention.

Credentials & Experience

The site states Aubrey is "a CCTA Certified Dog Trainer (CCDT) and Certified in Dog Training Knowledge (CDTK) through CATCH Canine Trainers Academy, Fear Free Trainer and Fear Free Shelter Certified, Canine Good Citizen Certified," with a Bachelor's of Science in Animal Behavior and Health (May 2025) and a Master's in progress (May 2027). It cites "9 years of hands-on experience and 5 years of training" plus "3 years" in animal welfare.

Services & Pricing

The business has transitioned toward virtual behavioral consulting, which it argues "is often the best option for reactive and fearful dogs because it allows them to remain in the comfort and safety of their own environment." Listed pricing includes an "Initial Behavioral Consultation – $150 (1.5 hours)" and a "Follow-Up Session – $80 (1 hour)," with adoption discounts and Richland County Dog Warden vouchers. The site notes "20% of EVERY Training Session goes towards Sorrell's Fund" supporting local shelters.