About Ruff Rules

Real-world training in Fort Lauderdale

Ruff Rules is a balanced dog training company in Fort Lauderdale founded by head trainer Keely Korbel, with a team of trainers named Eva, Jenna, Serena and Sydney. Its motto is "Train with Purpose. Live with Freedom," and training happens in the places owners want to take their dogs: downtown streets, restaurants, coffee shops, parks and beaches.

Approach

Ruff Rules describes clear, fair and structured training, focused on owner education and accountability. The team trains the dogs and coaches the owners on the why behind behavior. Programs use training tools such as prong collars and e-collars.

Programs and prices

Private lessons meet once a week for an hour: 4 lessons for $700 covering crate and potty training, basic commands and loose-leash walking, or 7 lessons for $1,300 adding off-leash recall and field trips. Daily in-home training sends a trainer to the home for an hour Monday through Friday, at $1,750 for 2 weeks up to $3,650 for 4 weeks. Board and train options include the 2-week PupStart Program for puppies 8 weeks to 4.5 months ($3,000), the 2.5-week Go-Anywhere Dog Program ($3,600) and the 3-week Behavior Shift Program for separation anxiety, leash reactivity, fear or resource guarding ($4,100).