About Born to Lead Dog Training

Born to Lead Dog Training is a Raleigh company built around private, owner-focused behavior work. Its own service-area line is "all areas in and around Raleigh North Carolina including Angier, Apex, Benson, Clayton, Cary, Four Oaks, Fuquay Varina, Garner, Holly Springs, Willow Springs, Wake Forest and Smithfield."

What it specializes in

The business is explicit that behavior, not obedience, is the product: "We specialize in private dog training that eliminates all unwanted behaviors." Its trainer, Ryan Douglas, is described on the site as "a certified Master Dog Trainer and behaviorist with over 30 years of dog training experience". That is the business's own description; no public North Carolina registry covers that title.

The argument it makes for its format

The site positions itself against packaged programs on both method and cost: its owner-focused approach is, in its words, "not only more effective than traditional training methods, it's also far more affordable than many of the expensive board-and-train programs and multi-week training packages available today." Its stated philosophy is that "obedience is something a dog does. Understanding is something a dog lives. That's what creates lasting behavior," and it describes the goal as teaching owners "how to understand and master your dog's behaviors for life."