About Fresh Tracks Canine Coaching

The niche

Fresh Tracks Canine Coaching is built around the adoption moment. The site is aimed at people who have a new or recently adopted dog, who are thinking about adopting, or who simply want a trainer who puts the bond with the dog first. The trainer is candid about what adopting feels like: tough to know where to look and what to look for, and then a new best friend who feels more like a lovable alien in the house.

Method

The approach is described as based on communication, consent and positive reinforcement, using fun, force-free exercises that fit into the client's life. The stated process is to build a simple roadmap from where the owner is now to where they want to be, and then coach them through it.

Services

The site groups its offerings into pre-adoption coaching, new dog support, and other training needs – the last covering owners and dogs who are already old friends and want to learn new skills. Named problems include a dog that is not house trained, one struggling with fear, and one pulling hard on walks.

Who trains

The trainer is Holly Brown, who offers one-on-one training in person in Richmond, Virginia and online anywhere in the world.

Getting started

Every client relationship begins with a free 20-minute discovery video call covering goals, approach and what the training process would look like.