About Primal Dog Training

Who runs it

Jessica, "Owner and Head Trainer," describing herself as a "Licensed and Insured Professional Dog Trainer," "Certified Professional Canine Nutritionist" and "Dog First Aid & CPR Certified." Her own framing: "I've had the opportunity to learn the value of structure, trust, and clear communication through my work with dogs over the past several years. My mission as a dog trainer is to help you lead your dog with clarity and confidence, creating a balanced and fulfilling relationship."

Where the expertise sits

"I assist with a wide range of training needs, from puppy foundations to more complex behavioral issues, which is where my primary expertise lies. I am especially passionate about helping dogs overcome reactivity and behavioral challenges. I also offer E-collar training for clients seeking advanced training and reliable off-leash freedom for their dog."

The nutrition angle

Unusual for a trainer, and she explains why it is there: "As a Certified Professional Canine Nutritionist, I have taken time to study the connection between gut health and canine behavior. I believe it's crucial we acknowledge the relation between what our dogs eat and their overall health- mental and physical."

Services and prices

Private lessons are in-home: "I will travel to you for in-home private lessons." Pricing is published in full: "Initial assessment & lesson: $130 ~ 75 minutes," "Following lessons: $115 ~ 60 minutes," with packages at "4 Lesson package – $460," "6 lesson package – $680" and "9 lesson package – $1,015," the last "Recommended for behavior modification, reactivity, anxiety, or more intensive training goals." Day Train is "$125/lesson." An All-in-One Package "includes 3 day-train sessions and 6 private lessons" at "$1,050." Virtual coaching is "$40 – 30 minute (phone call)" or "$90 – 60 minute (video visit)."

Board and train, in her house

"Your dog will live in my home for 2-6 weeks, where they will be fully integrated into a structured daily routine focused on obedience, household manners, confidence building, and real-life reliability." She is explicit about what it requires from the owner: "Board and Trains are a commitment- continued consistency and follow-through at home are essential for long-term success," and about availability: "Board & Train programs are offered on a case-by-case basis as availability is limited."

Boarding, deliberately small

"This is not your typical kennel or doggy daycare experience. Your dog stays in my home and receives individualized care from a professional dog trainer in a structured, low-volume environment. I accept only 1-2 dogs at a time." Rates are "$80 per overnight stay," with "Peak days" at "an additional $10/night" on listed dates. Requirements are stated: "Dog must be crate trained," "Dogs must be people and dog friendly," and "Dogs must provide proof of immune protection (vaccines, titers, or nosodes) and a clear fecal test within 30 days prior to boarding." Non-training clients need "a $30 meet & great or scheduled dog walk to ensure my boarding is a good fit."

Also offered

Dog walking and home visits: "$30 – 30-minute visit," "$45 – 45-minute visit," with an extended-area fee schedule.

Where she works, and when

"Primal Dog Training is based in Grass Lake, Michigan but will be providing in-home dog training services in Cortez, Florida and surrounding Manatee County areas during the winter months from December through April." The contact block states it as "Located: Grass Lake, MI (April- November), Cortez, FL (December-April)." Travel fees apply "if further than 15 miles from Grass Lake, MI. ($10 plus .50 cents/mile round trip)," and "Virtual coaching lessons are available year-round for clients outside service areas."

Before you book

Ask which bodies issued the trainer's certifications.