About Dog’s Best Friend

<h2>A one-man training business running since 1986</h2>

<p>Dog's Best Friend has been training dogs in the greater Milwaukee area since 1986, and the owner is blunt about what that adds up to: "I founded Dog's Best Friend in 1986. I was only 19 years-old. Since then I have had no other career and no other income. I have succesfully trained well over 20,000 dogs and 40,000 humans." The business is deliberately small – "A small, friendly owner operated business," "Not a franchise" – and the site states he has refused to let it grow that way: "I am happy being a small, owner operated business that places reputation and results over money and promotion."</p>

<h3>How it works now</h3>

<p>The business is described as semi-retired and selective: "During my heyday I would sign up to 20 to 30 new clients every month. Now I am semi-retired and only allow 3 or 4. Which means, we need to talk. We need to meet. We need to make sure we like each other. We need to make sure that I am a good match for you and your fuzzy pupper." Everything starts with a free one-hour in-depth evaluation and assessment of the dog, with guidance on how to proceed.</p>

<h3>Programs</h3>

<p>The published course ladder runs: a 5-week Puppy Training package; a 5-week Basic package covering obedience commands, playful commands and behavioral issues; a 14-week Advanced package the site calls its most popular and thorough, going "from A to Z: Onleash, Off Leash, Behavioral Issues, Tricks, Advanced Communication"; and a 15-week Aggression Rehabilitation course, on which the owner claims "I have no equal." A Pay As You Go program is sold in 3-week increments, multi-dog families can add dogs for a nominal fee, and friends who sign up separately can sit in on each other's lessons. Trick programs in 3-week blocks follow advanced obedience. Results are advertised as guaranteed, and every lesson is videotaped with a 1-to-3-minute clip made public: "Thousands of videos can not lie. We do not cherry pick the videos."</p>